On December 24, K-pop sensation Jennie from the globally acclaimed group BLACKPINK made a groundbreaking announcement, revealing the establishment of her very own entertainment agency named ODD ATELIER (OA). To mark this significant milestone, the artist officially launched OA’s Instagram account, offering fans a glimpse into her solo venture.
The unveiling featured a series of profile images, the company logo, and a heartfelt message in both Korean and English from Jennie herself. In her statement, she expressed gratitude for the accomplishments of the past year and the overwhelming love and support she has received. Looking ahead to 2024, Jennie shared her excitement about embarking on a solo journey with OA and encouraged fans to extend their support to both her solo endeavors and BLACKPINK as a whole.
Jennie’s formal confirmation comes after earlier reports in November hinted at her establishing a personal label, though she remained silent on the speculations until now. The launch of OA’s Instagram account serves as the official confirmation of her venture into agency ownership.
In a nod to the collective loyalty of BLACKPINK, it’s noteworthy that all four members, including Jisoo, Rosé, and Lisa, recently renewed their exclusive contracts with YG Entertainment. This renewal signals a continuation of their seven-year association with the entertainment powerhouse for group activities. However, it’s clarified that Jennie’s solo pursuits will be overseen by her newly established agency, OA.
As fans eagerly anticipate what the future holds for Jennie and her solo career, the establishment of ODD ATELIER marks a significant chapter in her artistic journey, promising fresh and exciting developments in the world of K-pop.
